With over 25 years of experience in the Middle Eastern fragrance industry, Fragorium draws on a deep heritage of perfumery expertise.

Some of our team members were born and raised here, deeply immersed in Arabic culture, carrying within them the scents, colors, and memories of the region. From the timeless alleys of Souk Al Naif, where the smell of spices and oud intertwine, to the golden light of desert evenings, their intimate understanding of local traditions enriches every creation we craft for the world.

This foundation bridges tradition and modernity, much like The Frame monument in Dubai, where the old city coexists with the new skyline in harmony. It celebrates the richness of regional craftsmanship while embracing the innovation and agility that define our new generation of creators.

Our roots give us authenticity; our vision propels us forward, beyond borders.